"The Pee Analyzer" from DDB Group Singapore remind me of the McFarland Beer Pissalyzer , which might not have been as hight tech, but it was telling people to cab it in May 2011.

Still, DDB Group went so far as to connect the pee-er to the RFID car key-tag, and measured the alcohol content in the urine at the urinals. When someone who tested as "too tipsy; should taxi" arrived at the valet to get their car, the RFID tag would remember and flash red: this person should use a car service.
This piss test was so successful in preventing drunk driving that the system now rolls out in bars and clubs all over Singapore.

Next step - measuring for drugs. I kid. Also, do girls not drive in your world?

Ad agency: DDB Group Singapore


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.