I'm only putting "deaf" in quotation marks as a super bowl commercial can't really be deaf, it's an ad for crying out loud. Coolness though, that PepsiCo who is sponsoring the closed captioning for the game and had the idea to do a silent ad.

"Bob’s House" which will air during the superbowl is an ad which illustrates a popular joke in the hearing impaired community, and was created and performed by EnAble, a network in PepsiCo which supports diversity and the inclusion of persons with different abilities. Super adgrunts click the image above to take a sneak peak at the super bowl ad, all others see the making of "Bob's House.

Pepsi

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Comments (2)

  • MaryWills's picture
    MaryWills

    Interesting concept and nicely done. Do we now start throwing around EGC as the next evolution of UGC? ;)

    Jan 27, 2008
  • mcancino's picture
    mcancino

    We just posted our 4th annual study of how well super bowl advertisers integrated online and offline advertising - we'll be writing more about this on our blog, but the preliminary findings are already up on our site: Super Bowl XLII Scorecard.

    Feb 04, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.