Pepsi / X-factor - Music Icons "Who's next?" (2011) (USA)
This ad aired during the debut of FOX’s THE X FACTOR, celebrating Pepsi's relationship with music icons while asking "who's next?".
It flashbacks to previous Pepsi-ad moments such as Michael Jackson "Pepsi Generation," Britney Spears dancing on the rooftops to "The Joy of Pepsi" and Ray Charles playing the piano to the tune of "You Got the Right One, Baby, Uh Huh." - all of which are in the archive, of course. No sight of Gladiators, Head nodding or Justin Timberlakes magnetic attraction or Britney through time though. In short, Pepsi just re-edited their old ads together with a new song to try and impress y'all. Did it work?
The new spot features the slogan, "Where there's Pepsi, there's music" and invites THE X FACTOR fans to re-live iconic Pepsi moments.
"Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns," said Frank Cooper, Chief Marketing Officer, Global Consumer Engagement of PepsiCo Beverages. "We're confident that the next pop music star will emerge from our partnership with THE X FACTOR."
The "Music Icons" spot features a Pepsi-exclusive remix of the song, "Tonight is the Night" by Outasight, a newly signed artist to Warner Bros. Records from Yonkers, New York. Surrounded by diverse music at a young age, Outasight grew up watching iconic Pepsi commercials and aspired to be like the musical legends featured in the ads. Now his unique sound will be a part of Pepsi and pop culture history.
"We chose the song "Tonight is the Night" because it perfectly captures the spirit of music today," said Simon Lowden, Chief Marketing Officer, PepsiCo Beverages Company. "This spot is about re-igniting the timeless connection between Pepsi and iconic pop music and also about celebrating our partnership with THE X FACTOR. Now we're more excited than ever to ask the question: who's next?" he continued.
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