Perrier - Caressing the Bottle / Bouteille Phallique - (1976) :60 (France)

Sooo... to get more water all I need to do is caress the bottle? Eh.. That's really subtle.... Or not, as the woman touches the bottle it grows larger and larger until... it finally erupts in a spray of foamy liquid. Why it's as if they're trying to show us some sexual innuendo!

I first saw this as a young ad-pup in adschool, and I haven't picked my jaw up from the floor yet. You modern viral folks think that you have the sex in advertising down pat, bah! Learn from the masters who outraged the world before you were even born! Perrier's "caressing the bottle" is a classic by now.

Agency: Langelaan & Cerf
Creator: Bernard Lemoine

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
arrella's picture

Outrageous (and funny).

The Real JR's picture

She's doing it wrong.

Anonymous Adgrunt's picture

I still can't believe this ad is real!

Anonymous Adgrunt's picture

Unbelievable! And hilarious!