To launch Peugeot's new coupe, BETC set up a bunch of camera to try and "capture the thrill." And of course, they couldn't. Because the car is too fast.
PEUGEOT RCZ - TVC
CLIENT AUTOMOBILES PEUGEOT
CLIENT MANAGEMENT
Guillaume COUZY
Olivier GANDOLFO
Nathalie Le MAITRE
Hervé POULOU
AGENCY BETC
AGENCY MANAGEMENT
Henri TRIPARD
Julien GRIMALDI
Thomas BOUTTE
EXECUTIVE CREATIVE DIRECTOR Rémi BABINET
CREATIVE DIRECTOR Vincent BEHAEGHEL
CREATIVE TEAM
David ARONSON
Samuel MOORE
Juri ZAECH
TV PRODUCER Thibault BLACQUE-BELAIR
SOUND PRODUCTION Capitaine PLOUF
PRODUCTION COMPANY WANDA
DIRECTOR Philippe ANDRE
STRATEGIC PLANNER
Clarisse LACARRAU
Maria GALLERIU
CLIENT AUTOMOBILES PEUGEOT
CLIENT MANAGEMENT Guillaume COUZY
Olivier GANDOLFO
Nathalie Le MAITRE,
Hervé POULOU
AGENCY BETC
AGENCY MANAGEMENT Henri TRIPARD
Julien GRIMALDI
Thomas BOUTTE
EXECUTIVE CREATIVE DIRECTOR Rémi BABINET
CREATIVE DIRECTOR Vincent BEHAEGHEL
ART DIRECTOR Damien BINELLO
3D STUDIO RCD
PRODUCTION PEUGEOT
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