Erik Rinsch takes the five lines and spins a dark cold story with robots, Moscow in winter, murder and deception, complete with an action packed motorcycle vs police chase.

Agency: DDB, London
Client: Philips
Interactive Agency: Tribal DDB Amsterdam
Director: Erik Rinsch
Production Company: RSA
Interactive Production Company: unit9


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.