PlanetFitness celebrates their Judgement Free Zone® (yes, that's a ®), with FIVE MILLION THANKYOU'S and this video of a group doing Pilatumba or kung-fu fighting dancing ladies. I'm scared. Planetfitness is not like this.

Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Ari Garber
Copywriters: Jordan Breindel, Joe Schoppy
Art Director: Alex Moreno
Interactive Art Director: Chris Arasin
Developers: Aaron Grando, Bryan King
Producer: Joe Mosca
Digital Strategy: Uri Weingarten, Catie Borzillo
Social Strategy: Annie Heckenberger, Jonathan Bayless
Account Executive(s): Jamie Thomas, Will Nathanson, Catherine Clair

Set Design/Maker: Steve Thompson

Production Companies: All Ages / BC Productions
Director of Photography: Drew Saracco
Camera Assistant: Paul Hinson
Executive Producer: Ted Passon
Line Producer: Laris Kreslins
Grip: Kelly Croke

Editing House: Red Alert
Editor: Vic Carreno, Bryan McGee

Radio Production: Milkboy Studio
Audio Engineer: Cody Cichowski


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.