PlanetFitness celebrates their Judgement Free Zone® (yes, that's a ®), with FIVE MILLION THANKYOU'S and this video of a group doing Pilatumba or kung-fu fighting dancing ladies. I'm scared. Planetfitness is not like this.

Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Ari Garber
Copywriters: Jordan Breindel, Joe Schoppy
Art Director: Alex Moreno
Interactive Art Director: Chris Arasin
Developers: Aaron Grando, Bryan King
Producer: Joe Mosca
Digital Strategy: Uri Weingarten, Catie Borzillo
Social Strategy: Annie Heckenberger, Jonathan Bayless
Account Executive(s): Jamie Thomas, Will Nathanson, Catherine Clair

Set Design/Maker: Steve Thompson

Production Companies: All Ages / BC Productions
Director of Photography: Drew Saracco
Camera Assistant: Paul Hinson
Executive Producer: Ted Passon
Line Producer: Laris Kreslins
Grip: Kelly Croke

Editing House: Red Alert
Editor: Vic Carreno, Bryan McGee

Radio Production: Milkboy Studio
Audio Engineer: Cody Cichowski


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.