Premier Foods / Hovis - Go On Lad! - (2008) 2:03 (UK)

Hovis has been on the kitchen tables and in the hearts and minds of the British public for 122 years. The brand needed advertising to reflect that. It’s fitting, therefore, that the ad launched with a 122" spot : one second for every year Hovis has been around in Coronation Street on 12th September. It’s also running on Cinema. The ad shows a young lad who buys a Hovis loaf in a bakery in 1886 and carries it home through some important and iconic periods and events in our history to his mum in 2008.

ad agency: Miles Calcraft Briginshaw Duffy, London

Danny Brooke-taylor : Creative Director
Danny Hunt : Art Director
Gavin Torrance : Copywriter
Lorraine Geoghegan : Agency Producer
Sally Humphries : Producer
Director : Ringan Ledwidge
Production Company : Rattling Stick
Post Production: The Mill
Sound: Wave