So the "I'm a mac" guy got married and lived happily ever after gained a potbelly.

If you disagree with the homosexual lifestyle, why not overturn prop8 and make them get married, like the rest of us?

A-ha! Saatchi are pulling the old ad-logic reverse psychology trick on us with the Make homosexuals marry facebook fan page and this video. It's a 3 minute and 33 second ride in preaching to the already converted. Bonus points if you recognize the Supermarket on Market street in San Francisco a hop away from the Castro.

Principal telent: Justin Long, Mike White, Nora Dunn, Tom Arnold
Directed by Furlined team Will Speck & Josh Gordon (previous work: Blades of Glory & The Switch).
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Client: Overturn Prop 8
Creative Director: Chris Beresford-Hill
Copywriter: Chris Beresford-Hill
Copywriter: Gerry Graf
Agency Producer: John Doris
Digital Strategist: Craig Poplar
Director: Speck /Gordon
Production Company: Furlined
Editor: Haines Hall
Editorial Company: SpotWelders
Executive Producer: David Glean
Music: Andrew Feltenstein
Music: John Nau
Music Company: Beacon Street


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.