So the "I'm a mac" guy got married and lived happily ever after gained a potbelly.

If you disagree with the homosexual lifestyle, why not overturn prop8 and make them get married, like the rest of us?

A-ha! Saatchi are pulling the old ad-logic reverse psychology trick on us with the Make homosexuals marry facebook fan page and this video. It's a 3 minute and 33 second ride in preaching to the already converted. Bonus points if you recognize the Supermarket on Market street in San Francisco a hop away from the Castro.

Principal telent: Justin Long, Mike White, Nora Dunn, Tom Arnold
Directed by Furlined team Will Speck & Josh Gordon (previous work: Blades of Glory & The Switch).
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Client: Overturn Prop 8
Creative Director: Chris Beresford-Hill
Copywriter: Chris Beresford-Hill
Copywriter: Gerry Graf
Agency Producer: John Doris
Digital Strategist: Craig Poplar
Director: Speck /Gordon
Production Company: Furlined
Editor: Haines Hall
Editorial Company: SpotWelders
Executive Producer: David Glean
Music: Andrew Feltenstein
Music: John Nau
Music Company: Beacon Street


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.