If you're just visiting us from another planet, the shooting of Trayvon Martin is the famous case recreated in this PSA. The rain, the 911 calls, the dark streets and the hoodie are all there, until the end when the camera pans out to reveal the twist.

This ad wants you to Stand up to stand your ground, to tell legislators to change the law. To quote their page "the laws represent a dangerous and unprecedented escalation in the use of force in the public space". The ad is paid for by The Coalition to Stop Gun Violence and will run sporadically. It'll probably garner a lot more attention on the web, considering the scenario it chose to depict as the "stand your ground law" was not used by the Zimmerman defense team during the trial.

The Coalition to Stop Gun Violence
Director: Floyd Russ
Writer: Marques Gartrell
Writer: Kim Nguyen
Writer: Floyd Russ
Executive Producer: Adam Palmer
Associate Producer: Cassie Novick
Associate Producer: Mike Lobikis
Associate Producer: Keely Davenport
Associate Producer: Emily Darby
Art Director: Marques Gartrell
Director of Photography: Josh Fisher
Steadicam Operator: Billy Green
Assistant Director: Adam Murphy
Postproduction: Final Cut
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Editor: Sonejuhi Sinha
Assistant Editor: Dan Berk
Senior Producer: Viet-An Nguyen
Finishing Producer: Alek Rost
Online/VFX: Cecil Hooker
Sound Design/Mix: T. Teressa Tate
Color: Color Collective
Colorist: Alex Bickel
Music: Future Perfect Music
Composer: Victor Magro

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.