Capitalizing on the 500 million viewed "Charlie bit my finger", Ragú - by way of ad agency, Barton F. Graf 9000, finds that this is exactly what they mean with the "Long Day of Childhood" campaign. Why not do a 50 second "documentary" on the brothers? I doubt that will reach 500 million Charlie-fans type of views, Ragú Parents bedroom had a better shot at that, and even the low-key quick ads like "Sleepover" are proving quite popular.

"Charlie bit your finger, like a rabid opossum. But Dad kept on filming, because he thought it was awesome! You need Ragú, 'cuz growing up is tough. Give him Ragú he's been through enough."

Client: Ragú.
Agency: Barton F. Graf 9000 / BFG9000 New York


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.