In a retro Barber Shop where everyone is involved in the banter, the discussion centers around who is the best big man of all time.
That really tall long-haired barber dude who looks really familiar demonstrates a Shaq Attaq on an unsuspecting customer too. Classic.

Client: Reebok Classic

Production Co: Decon
Director: Daniel Garcia
Partner/EP: Alma Geddy-Romero
Partner/EP: Misha Louy
AD: Markus Clarke
Line Producer: Ryan Creighton
DP: Zak Mulligan

Editorial Company: Decon
Editor: Micah Scarpelli
Post Producer: Cynthia Angel

Music Company: Decon
Composer: Noah Rubin

Talent - Shaq, Shawn Kemp, Lil Duval


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.