In a retro Barber Shop where everyone is involved in the banter, the discussion centers around who is the best big man of all time.
That really tall long-haired barber dude who looks really familiar demonstrates a Shaq Attaq on an unsuspecting customer too. Classic.

Client: Reebok Classic

Production Co: Decon
Director: Daniel Garcia
Partner/EP: Alma Geddy-Romero
Partner/EP: Misha Louy
AD: Markus Clarke
Line Producer: Ryan Creighton
DP: Zak Mulligan

Editorial Company: Decon
Editor: Micah Scarpelli
Post Producer: Cynthia Angel

Music Company: Decon
Composer: Noah Rubin

Talent - Shaq, Shawn Kemp, Lil Duval


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.