Did you know it's the 60th anniversary of kidney transplantations? Neither did I, but you do now. I half expected this to turn into a tainted love Levi's ad.

Ad agency: BETC


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.