Switching from the male female, to the young vs old. Why do kids these days dress like that? And why couldn't I control my tears like young Mr Emo here?

Client : Renault
Agency : Publicis Madrid
Production Company : GOT FILMS
Director : Lemon
Daniele Cicini, Beatriz Moreno y Rosario García : Account manager
Albert Roigé : DoP
Marcelo Vergara / Fabio Mazia : Executive Creative Director
José Ignacio Pereira : Art Director
José Pereira Torres : Copywriter
Gustavo Samaniego y Triana Jiménez : Agency Producer
David de la Flor : Executive Producer
Approval for client: Juan Francisco Gómez y Adela Pérez

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.