Switching from the male female, to the young vs old. Why do kids these days dress like that? And why couldn't I control my tears like young Mr Emo here?

Client : Renault
Agency : Publicis Madrid
Production Company : GOT FILMS
Director : Lemon
Daniele Cicini, Beatriz Moreno y Rosario García : Account manager
Albert Roigé : DoP
Marcelo Vergara / Fabio Mazia : Executive Creative Director
José Ignacio Pereira : Art Director
José Pereira Torres : Copywriter
Gustavo Samaniego y Triana Jiménez : Agency Producer
David de la Flor : Executive Producer
Approval for client: Juan Francisco Gómez y Adela Pérez

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.