It's the little things really it is. In a scene we find a little too familiar, the bossman looks at the work and nods approvingly ... before clicking his pen to fix one little thing, and the sound of that pen is more like a bullet snapping through the air or a guillotin released. Like I said, we know the feeling too well.....

Created about a year ago, Rio Creative Magazine is a website that gathers the work of Rio de Janeiro's advertising agencies. In a partnership with Kombat Films and Silence Produções, they're launching their first campaign with a web film. The founders of the website Leandro Bechara, Marcelo Andrade and Pedro Drable teamed up with two other creatives, Oswaldo Sá and Daniel Herz.

The movie shows how hard it is to get your ideas out there without it being destroyed by "just a little thing". The Director is Gabriel Mattar and the sound design director is Dudu Lopes.

Advertised brand: Rio Creative Magazine
Advert title(s): Little Thing

Advertising Agency: RMag Team
Agency website: www.riocreativemagazine.com
Art Director: Daniel Herz, Leandro Bechara, Marcelo Andrade, Pedro Drable, Oswaldo Sá
Copywriter: Pedro Drable
Director: Gabriel Mattar - Kombat Films
Sound Design - Dudu Lopes - Silence

Commercials: 
Country: 

Comments (3)

  • AntDude's picture
    AntDude (not verified)

    Where's the video?

    Oct 31, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.