From a lock of Elvis' famous hair, his DNA sequence was found, and that was then turned into a melody. Yes, Elvis Presley's last song has been written by a scientist armed with a computer and a lock of his hair. Stuart Mitchell was chosen by Rolling Stone magazine to produce the unique musical score using Elvis Presley's DNA profile. You can download the melody at, and use it to make music. Imagine, Elvis lives in songs!

Client: rolling stone magazine
Agency: Grey Brasil
Creative Director Daniel Pérez Pallares
Creative Federico Russi
Creative Daniel Pérez Pallares
Creative Lucas Heck

Freeform tags: 

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.