Rustavi2 – End violence against women - case study (2015) 2:15 (Hungary)

Georgia has one of the worst domestic violence statistics, 1 in 3 women suffer from domestic abuse. The main problem is that it's considered a private matter, and never discussed in public. In order to drag the issue out in to the open, Saatchi & Saatchi Budapest created this stunt on daytime TV. The show hosts, who talk shop & news together much like any other daytime women's show would, start by explaining that Sasha will be joining them later. One of the hostesses makes a mistake, and immediately a man offscreen starts yelling at her. The shocking and familiar abuse is seen by everyone watching the show, and it became the most watched youtube clip from the show. Suddenly everyone was talking about domestic violence in public. It became a hot topic even for politicians who promised legislation to curb the violence.

Very effective stunt, well done Saatchi & Saatchi Budapest.

Ad agency: Saatchi & Saatchi Kft. Budapest