Sainsbury's shows us the beautiful story of the 1914 Christmas truce, which gets me bawling every time. It's been in countless history documentaries, a french movie in 2005, and the miracle of world war 1 was even made into two operas - 'Silent Night' and 'All Is Calm'. If this story doesn't move you, your heart is made of stone.
The chocolate bar in the advert is on sale at Sainsbury's now £1, and all profits will be donated to the Royal British Legion, who partnered with Sainsbury's to make this ad.
Client: Sainsbury's & The Royal British Legion
Ad Agency: AMV BBDO
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