I love how 90% of this dialogue wouldn't have made any sense whatsoever fifteen years ago. Part of the SAS campaign that pitches you "with more flights you can have more time for other things".

Agency: Crispin Porter Bogusky Europe


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.