Schweid and Sons - Make Burgers Great again - (2016) 3:11 (USA)

"Schweid and Sons didn't have to make this commercial, but they did it anyway." Because #hashtags. #MakeBurgersGreatAgain #FollowYourBurgerDreams #MyBurgerMyChoice #BurgerStories #BurgerLove #BurgerBurgerBurger #MoreHashtags #IsAnyoneStillReadingThis?

This tongue in cheek parody of "Like a girl" had me laughing out loud. There's the unwilling woman participant who eventually flips the director off. The le dumb guy who doesn't do anything right. The cute kid who enjoys his killing of boxes moment. The man who wants a divorce from Alice and extra greasy burgers. They all confess to burger-shaming and how people mock them for their burger choices. Why, one man got teased for putting mayo on his burger. Ugh, what is wrong with people mayo on burgers is great I love mayo on my burger!
For once, we won't complain that this is too long, as it was funny all the way through. Right down to the obligatory hashtags! A refreshing parody that really works in selling burgers too, the selling point of @schweidandsons is that you can build the burger the way you want. Good, I want Angus beef, mayo, iceberg lettuce, tomato and plenty of västerbotten-cheese in a pita-bread and don't you try and stop me. BRB, ruining my diet.

Ad agency: Night Agency, New York

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David Felton's picture

Perfectly self-knowing and self-referential, this sophisticated ad parodies one we all know and gives it a fresh twist.

TrivialGravitas's picture

You deserve to be made fun of for mayo on burgers.

Dabitch's picture

Hahaha! I also dip my thick cut fries in mayo, because I once saw the light at a frietkot in Belgium.