Together with Scion, global creative agency ATTIK recently launched the "Take On the Machine" Augmented Reality Game at (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here's the link to a marker you can print out to play along:

Players can use the marker or their keyboards and then enter their best scores into the global or Facebook Friends' leaderboards. Enjoy!

Project: Scion tC "Take On the Machine" Augmented Reality Game
Debut Date: Aug. 27, 2010
Campaign Website:

Client: Scion

Creative Agency: ATTIK
City/State: San Francisco, CA
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Writer: Mike Brenner
Senior Art Director: Greg Coffin
Interactive Creative Director: Jacob Ford
Interactive Art Director: Jeff Fang
Interactive Producer: Maribel Arellano

Game Design: North Kingdom

3D Graphics: Filterfilm

Sound Design: Audio Alliance

Campaign Music: Face the Music

Backend Programming: Dataduktus

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