Together with Scion, global creative agency ATTIK recently launched the "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here's the link to a marker you can print out to play along:
http://www.darnellworks.com/attik/images/marker-m.jpg
Players can use the marker or their keyboards and then enter their best scores into the global or Facebook Friends' leaderboards. Enjoy!
Project: Scion tC "Take On the Machine" Augmented Reality Game
Debut Date: Aug. 27, 2010
Campaign Website: http://www.TakeOntheMachine.com
Client: Scion
Creative Agency: ATTIK
City/State: San Francisco, CA
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Writer: Mike Brenner
Senior Art Director: Greg Coffin
Interactive Creative Director: Jacob Ford
Interactive Art Director: Jeff Fang
Interactive Producer: Maribel Arellano
Game Design: North Kingdom
3D Graphics: Filterfilm
Sound Design: Audio Alliance
Campaign Music: Face the Music
Backend Programming: Dataduktus
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