Here kitty kitty. Here kitty. To be fair, the difference is minimal, they're both furry little sneaks aren't they? Sears Optical says …Don’t Miss a Thing.

Client: Sears Optical
Name of Executions: “Raccoon”, “Dog Days”

Chief Creative Officer: Paul Brourman
Art Director: Jesse Freese, Linda Dare
Copywriter: Patrick Hoopes, Megan Colleen McGlynn
Producers: Colleen Dirsmith
Group Account Director: Angela Kosniewski

Production Company: Hello & Company
Director: Mark Gilbert
Director of Photography: Richard Henkels
Executive Producer: Carl Swan
Line Producer: Rachel Curl
Radio Production: Another Country

Engineer: Ben Keller
Editing House: Cutters, Inc.
Editor: Mark Jepsen
Producer: Patrick Casey

Music House: Hum Music
Composer: Josh Loucka
Producer: Chanel Scott
Sound Design: Ben Keller/Another Country
Audio Mix: Another Country
Mixer: Ben Keller

Commercials: 
Country: 
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Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    LOVE THIS commercial!
    Wrote a review here; examiner.com/article/the-sears-optical-commercial-starring-squirty-the-racoon

    Jul 21, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.