Shell - The Pedestrian Ghost - Slowing down drivers by releasing ghosts.
To stop reckless drivers in the Ukraine, a special device was built that would release a "human shaped balloon" at a pedestrian crossing, so the driver would have no choice but to show down. (in quite a panicked reaction, I might add).
Scary. I know I would freak the hell out of I saw this on a dark road. The device is also pretty clever in how it'll only release a ghost if the driver is speeding quite a bit, not when the drivers are sticking to the limit. I wonder if any of these ghosts caused an accident due to swerving-to-avoid-collision reactions?
Either way, impressive.
Client : Shell
Agency : JWT
Director : Olga Lanovyk
Director : Stas Bespolit
Creative Director : Vladislava Denis
Art Director : Denys Savchenko
Copywriter : Anna Geraskina
Producer : Natalya Pavlova
Producer : Alexander Cherniavsky
Planner : Pavel Kovalenko
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comments
- AntDude! *highfives*
And
57 min 46 sec ago - I think the "phase" market is
1 hour 4 min ago - Red Robin completely missed
2 hours 42 min ago - Let's see Peter Norton.
5 hours 53 min ago - ..!..
6 hours 5 min ago - Holy guy cave Batman, I am
7 hours 33 min ago - Ooh, you know what he's doing
10 hours 8 min ago - The ASCII doesn't work quite
10 hours 27 min ago - .............................
10 hours 32 min ago - Definitely feel the pain of
10 hours 50 min ago


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