To stop reckless drivers in the Ukraine, a special device was built that would release a "human shaped balloon" at a pedestrian crossing, so the driver would have no choice but to show down. (in quite a panicked reaction, I might add).

Scary. I know I would freak the hell out of I saw this on a dark road. The device is also pretty clever in how it'll only release a ghost if the driver is speeding quite a bit, not when the drivers are sticking to the limit. I wonder if any of these ghosts caused an accident due to swerving-to-avoid-collision reactions?

Either way, impressive.

Client : Shell
Agency : JWT
Director : Olga Lanovyk
Director : Stas Bespolit
Creative Director : Vladislava Denis
Art Director : Denys Savchenko
Copywriter : Anna Geraskina
Producer : Natalya Pavlova
Producer : Alexander Cherniavsky
Planner : Pavel Kovalenko


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.