Egg Films’ Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam’s chief creative officer Graham Lang and creative director Nkanyezi Masango. In this ad, a very elegant young man seems to have just discovered the clapper and put it on steroids as everything he claps into motion is just a bit over the top, including rising the entire rooftop party above the clouds. Now that's classy. You have to drink lots of vodka to make that sort of thing happen though.

Title: Rise

Client: Skyy Vodka

Length: 30s & 40s cinema & viral

First flight date: 14 January 2013

Agency: Young & Rubicam

City: Cape Town, South Africa

Agency producer: Mthuli Bam

Chief creative officer: Graham Lang

Creative group head: Nkanyezi Masango

Production company: Egg Films

City: Cape Town, South Africa

Director: Jason Fialkov

Director of photography: Peter Tischauser

Production co-producer: Margie McMahon

Executive producer: Kerry Hosford

Post production company: BlackGinger

Editing company: Priest

Editor: Matthew Swanepoel

Original music: Pulse Music

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.