Sony Make Dot Believe brings this kid on a journey through everything he can imagine, as long as he finds one of those glowing buttons. These ads will air in cinemas across the UK as well as on the web.

“As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.