Bags ride free. And if they want to bring a little bag friend, you know, for company. That bag rides for free too.

Client: Southwest Airlines
Agency: GSD&M Idea City
Production Company: bob industries
Director: Peter Care

David Crawford (Group Creative Director)
Bryan Pudder (Art Director)
Clay Hudson (Copywriter)
Karen Jacobs (Executive Producer)
Maria Ivicic (Producer)
Account Service: Marianne Malina, Catherine Campbell, Amy Rodgers
Marketplace Planning: Rene Huey-Lipton


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