Instead of surprising people in their homes with a load of coupons for a grocery store, maybe just email it to them or let them download it or something.

Client: Spartan Stores, Grand Rapids, MI
Advertising Agency: Fairly Painless Advertising (Holland, Michigan)
President: Chris Cook
Creative Director/Copywriter: Tim Hackney
Account Director: Craig Davis
Production Company: Utopic (Chicago)
EP: Heather Mitchell
Director: Al Wyatt
Producer: Michael Pearson
DP: Chad Terpstra
Post-Production Company: Utopic (Chicago)
Senior Editor: Kat Pryor
Asst. Editor: Christen Nehmer
Online: Christopher Elliot
Audio/Sound Company: Utopic (Chicago)
Mixer: Brian Leitner
Chicago Casting: Casting Director Jennifer Rudnicke, PR Casting
Grand Rapids Casting: Casting Director: Maureen Dreher, Fahey-Dreher Casting


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.