Gioni's Revenge - Condiments spanking women / Ketchup spanking - (2013) print (Italy)
Honestly now? I'm not sure exactly where these ads ran (or even if) but alch1m1a have done weird things before. Still "Don’t Spank His Bottom Again" advertising brown sauce and "Did You Spank His Mom’s Bottom" for ketchup? Worst... "Learn To Squeeze Her" for salad dressing. I lost my appetite.
Ford - Berlusconi /Hilton & Schumacher with bound & gagged women in their trunk - scam ad, India
If anyone here can help me decipher how on earth anyone might think this was a good idea, feel free. The first ad has Silvio Berlusconi and his personal collection of bound and gagged barely clad women in his trunk, which sort of makes sense as I assume that's how he lets his girlfriends travel with him (zing!). Next there's Paris Hilton with a trio of Kardashians in her trunk, and the third ad puts some gender equality in it as Michael Schumacher stows away Sebastian Vettel, Fernando Alonso, and Lewis Hamilton in his trunk. Everyone has junk in their trunk! Wait, what?
Trek - Trek - (2013) :48 (United States)
As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape. The piece, conceptualized by Poetica Creative Director Steve Tozzi and brought to life with the help of CG Director, Lead Animator John Clausing and Senior Flame Artist Aaron Vasquez, is an expressive 3D ode to the rider’s unique connection to the Trek brand.
Ogilvy & Mather New York - 1981 / Fame musical number internal video
In 1981 Ogilvy&Mather New York had this idea for the christmas party that the should make a "Fame" parody video / musical number. Ladies and gentlemen, I give you the most epic ad agency video of all time. You can not top this. They even have the cantina people dancing, and the lady with the vest bob-cut and ribbon tie is quite eager to take that off and shake her booty once the headband and leotard wearing dancing kids invade the lunchroom at the 2 minute mark.
FAME were gonna sell more coffee and and Playtex and Kotex and QTips and AmEx… whoah they're listing every client they have. Those were the days. Honestly who knew that so many Oglivy staffers could actually carry a tune. No, not the new guy. The ladies just liked him for the hair.
Audi (Spec) - "Tango" - (2013) :30 (USA)
LOS ANGELES—The grace, speed and agility of Audi A7 and A8 sedans are compared to a pair of sensual dancers in a new spec spot directed by Maz Makhani and produced by A Common Thread.
In the spot, two Audis, one black, one white, race across a flat expanse of the California desert, leaving billowy dust clouds as they cut through the sand. Out near the horizon, a man and a woman, also arrayed in black and white, engage in an erotic, tango-like pas de deux, mimicking the swift, bold arcs made by the cars. The editorial pace quickens as the cars weave an ever tightening circle around the couple and their dance reaches its final flourish.
Dallas Restaurant & Bar: Baby's Arse / print, Singapore
Supposedly someone at Dallas.sg the high falutin' restaurant for family parties and great big diners signed off on this double entendre, if you want to believe that. Yep, if you're so hungry you could eat a baby's arse through the bars of a cot, you should "try ours instead".
You know this would have worked had it been a restaurant and brothel.
WASA - the remake of "What's up" / Wassup
Mathias Lachal added a little extra to the Wassup Budweiser ad of 2000 which spread the über annoying habit of people saying "Wassup!" all the time, too many times. But with Mathias extra layers on top, Wassup is now wusawesome.
Peace day / Global amnesty 2012 - Long Receipt - (2012)
Hello world, and welcome to cynicism, where I am your sad tour guide. Look, David Woodbury and Nikolaus Drellow did really well here, they did get on the list of winner of the 2012 D&AD awards for the Open Brief too. But if we really look at this? They had an idea that long receipts would signify peace? Is it good? Is it great? Is it.. just .. hopeful?
Apple & Salvation Army - Digital app donation box - (spec) - (2012) :30 (Germany)
Philip Hovensjö, Max Pilwat, Andy Schwitter and Westley Taylor at the Miami Ad School in Hamburg came up with this clever little idea to have people donate unwanted/unused apps this holiday season, turning the apps into money for the Salvation Army.
Since Apple actually makes a % of every app-sale, and the app-maker makes the rest, I'm not sure exactly where the money is coming from here, but it sounds like Apple is meant to give away the cost of the app as a donation. Hmmm.
Chairs are like Facebook - spoof
Well, that didn't take long. The Facebook ad about chairs is now nicely spoofed by Dónal Mulligan, Cian Markey & Richie Nolan. Chairs are like facebook they say, you can sit on them, share pictures of kittens, and masturbate. Facebook and chairs are like doorbells. Heroin. Toilet paper. This thing. After you've stopped laughing, seriously consider the pay-off. Log out.
Nicely done gais, you've just yanked the chair out from under the pretentious facebook ad. *clap clap clap*
On twitter the gang of three are: @donalmulligan @cianmarkey @richie_nolan
Flamingo Casino - Meet the family - (2012) :30 (USA)
Peter Dietrich directs this BBDO SF spec effort for Flamingo Casino.
The idea is you'll get a lot of deals when you get on Flamingo Las Vegas' website.
The spot is...well, basically, a dude meets his girlfriend's family and they're all hot. Including the sexy mermaid goldfish and the dad who is a hot chick with a dad's voice. Because the boyfriend gets more than he bargained for. Or something.
It feels like it's a Bud Light spot transplanted as a Las Vegas resort hotel spot.
What does one say to this?
Beyond the sexy lady factor there's not much to say about it that can redeem it into anything approaching interesting or good.
Useful social media tips from Grandma
Grandma knows social media better than those under 25 / above 25 - in fact she knows it so well she has Grandmothers facebook wall full of wisdom so you can like the hell out of it. Actually grandma and her tips are the brainchild of Chacho Puebla in Spain, and he fancies you to help him come up with more tips for grandma to pose with. Go on, send a mail to fotos@lola-madrid.com with your suggestions.
Carrington College - "Carrington College Squirrel" - (2012) :30 (USA)
Award-winning animation and visual effects studio Hinge Digital recently teamed up with BVK to create a clever series of advertisements for Carrington College. The integrated campaign includes two animated and live-action broadcast spots, as well as three online outtakes, 24 print ads, plush toys and more, which all showcase original character designs by Hinge Digital’s talented team of artists. “Carrington College Squirrel,” the first :30 campaign promo, introduces new Carrington bird mascots, Goldie and Blue, and is now airing on TV, with a live-action spot to follow in September. Comedic outtakes from the project are also available to view online here: http://hingedigital.com/work/#carrington.
VisualKinTV - "Cyberbullying hurts too. " - (2012)
VisualKinTV says: We decided to create a video that we thought could bring attention to the matter of cyber bullying. Please share and spread the word about the affects of bullying. and add "We do not own the rights to any of the music shown in this video." which leaves me wondering if they mean they didn't get rights for the music heard in the PSA? Either way, they also send thanks to "Brendan Taylor for keeping quiet."
Don't get screwed over - What It Feels Like To Be A Freelancer - (2012) :90
Sponsored by Docracy this hidden camera clip attempts to show what it's like for a freelancer. Woman offers you 5 dollars for a drawing, and once people have doodled a bird or cat or whatnot, she starts mumbling "that's not what I asked for". People get quite teed off.
One bazillion awkward points go to: "My cat Sarah. She's getting ready to go to heaven. She's sick and she's dying so..."
For Those Lost, Just Not Forgotten (2012)
Director Cole Webley just completed this beautiful, powerful and moving passion project, a short film titled "For Those Lost, Just Not Forgotten".
"The film is a visual expression of the angst of being lost - emotionally," explains Webley. "It represents something we all go through, and something that is integral to the human experience. We certainly don't like it, but we almost can't avoid feeling this way at some time or another."
The imagery of the film is set to a poem written by Chateau Bezerra, an Art Director at AKQA, whom Webley went to university with and where the two collaborated on some of the director's first spec work.
Pringles - Tiny Hands - (2012) - spec.
In this not-approved by Pringles ad, they explain the tiny hands of an amazonien tribe on the fact that the tubes require tiny hands.
*sticks hand in Pringles can, grabs the last chip*
What? Nom nom nom. Oh, the ad. Yeah I don't get it either. ;P
Case Study Bingo Cards
Considering the amount of case studies rolling in this week, the fact that we're all gearing up for Cannes lions so there's no end in sight quite yet, and the advice doled out in our Adland Tutorial on Case Studies I thought it's high time we have some case study bingo cards. Enjoy.
Ray Ban - Bright light - app case study
Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses.
Nice case study from the Berghs School of communication students Rickard Beskow, Eva Wallmark and Michal Sitkiewicz.
Fuck-it list
One week after the Cannes Lions Festival, DDB Toronto's Daniel Bonder will be 29.
Too long in the tooth for a slot at the prestigious Young Lions Academy.
So to celebrate this rite of passage, he does what any "young" creative would do in their so-called last week of youth. He creates "The Fuck-It List,” which is also his submission to enter the 2012 Academy.
Along the way we see Bonder do a dine and dash, have sex in public, get drunk in public, fart in public, get a face tattoo and more.
It's nicely shot thanks to the DDB Toronto folks. We just wish the examples on The Fuck-It list were more, well, creative. A quick poll around here shows most of us crossed off 95% of that list before we were 18. Maybe he's a late bloomer.
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