Aired during 3rd Quarter. This spot is part of the "Sweating on the inside? Handle it on the outside" campaign with a strong focus on digital channels and includes 16 films of funny "Handle It Moments".
This specific spot was the result of a Twitter contest to obtain user generated "Handle It Moments". We then used the Tongal online creative community to produce the best ideas. Guys will be invited to tweet their own "#handleit" moments during the game, and NFL NY Giants player Victor Cruz will be tweeting his own #handleit moments as well. Follow them Twitter @SpeedStick and tweet your own #handleit moment. You never know, they just might film it.
Agency: Red Fuse New York
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