Phoenix, NYC-based creative agency and hybrid content creation studio, recently swung into the fall fashion season by conceiving and creating a Web spot for Sperry Shoes and Glamour starring noted fashion bloggers Christina Caradona and Arielle Nachmani. Following the stylish bloggers as they rifle through a pile of outfits in preparation for a double date, the high energy spot combines clever editing and a uniquely New York setting to spotlight the wide variety of Sperry’s varied footwear.
Handling all elements of production and post for the 1:30 short film, Phoenix completed scouting, story design, VFX, titles, editing, and color correction. The spot is already a success, running on a variety of Web portals, including Glamour’s site, YouTube, Facebook and via Sperry’s various social media pages.
“Phoenix excels at this sort of branded content, which places our clients in a natural, appealing setting,” stated Phoenix Founder/EP, Chris Phoenix. “We understand this market extremely well, and have the resources to create meaningful, wide-reaching campaigns from concept to completion.”
Title: “Bloggers’ Night In”
Launch Date: September 2012
Production/Post Production Co.: Phoenix