Remember when banking was magical? I sure don't. But I enjoyed getting a vicarious thrill out of seeing the world through the little girl's eyes to make the point that with Standard Bank's new app, managing your finances can can be magical.

Client: Standard Bank
Agency: TBWA\Hunt\Lascaris
City & country: Johannesburg, South Africa
Agency producer: Jerry Sekhwela
Executive creative director: Adam Livesey / Matthew Brink
Creative director: Mike Groenewald
Copywriter: Nico Botha
Art director: Nicola Taylor
Production co: Egg Films
City & country: Johannesburg, South Africa
Director: Slim
Director of photography: Tim Pike
Production co-producer: Nicci Cox / Dagny Warmerdam
Executive producer: Colin Howard / Nicci Cox
Post production: Pudding / Sinister Studios / Sterling Sound
City & country: Johannesburg, South Africa
Editing company & city: Left Post Production, Johannesburg
Editor: Saki Bergh
Music & music publisher: Rich Aronson


Comments (3)

  • Dabitch's picture

    That young girl does a great job, well cast.

    Mar 19, 2014

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.