Project title: The Collective Good – Longrun TVC

Client:                          Standard Chartered Bank

Brief:  Brand Campaign

Creative agency:     TBWA\Singapore    

Creative at Large:       John Merrifield

Creative:                     KC Chong

Creative:                    Eddie Azadi

Executive Producer:     Haydn Evans

Agency Producer:         Sariyanti Sannie

Group Account Director:       Jane Sandral

Account Director:        Carol Tham

Media agency:            OMD

Production company:      Black and Cameron Shanghai

Director:                    Tian Zhuangzhuang

Editorial:                   Brandon LaGanke

Post Production:     Iceberg Design

Composer:            Sound Cell

Exposure (tvc, print, etc):      TVC, print, OOH & online


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.