Project title: The Collective Good – Longrun TVC

Client:                          Standard Chartered Bank

Brief:  Brand Campaign

Creative agency:     TBWA\Singapore    

Creative at Large:       John Merrifield

Creative:                     KC Chong

Creative:                    Eddie Azadi

Executive Producer:     Haydn Evans

Agency Producer:         Sariyanti Sannie

Group Account Director:       Jane Sandral

Account Director:        Carol Tham

Media agency:            OMD

Production company:      Black and Cameron Shanghai

Director:                    Tian Zhuangzhuang

Editorial:                   Brandon LaGanke

Post Production:     Iceberg Design

Composer:            Sound Cell

Exposure (tvc, print, etc):      TVC, print, OOH & online


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.