rhinofx Director, Vico Sharabani recently teamed with Alex Lamarque of Bully Pictures on a recent :30 live action and effects spot for Subway«s Scrabble promotion. "Creating nature within a 3D environment involves a high level of complexity," notes Vico. "It«s challenging to scale in CG while still maintaining credibility. We had to twist, curl, raise and fold the terrain, animating in a very unnatural way, while preserving the realistic details of the outdoors." To maintain realism, rhino artists incorporated the subtleties of changing light and shadow as the hills raise over the car, blocking the sun and showcasing the car«s beauty. After all, it«s a car spot that«s not a car spot.

Client: Subway
Spot Title: Landscape
Airdate: August 2008

Agency: MMB, Boston
President/CD: Fred Bertino
Partner/CD(s): Jamie Mambro, Jerry Cronin
AD: Jen Campbell
Copywriter: Collin Sheehan
Managing Director: Chad Caufield
Director of Broadcast: Sara Ventetuolo

Prod Co: Bully Pictures
Co-Director: Alex LaMarque
EP: Jason Forest
Producer: Kevin Sharpton

Post/Effects: rhinofx
Co-Director: Vico Sharabani
CG Supervisor: Yuval Levy
Lead TD: Ken Wesley
TD: Ivan Guerrero
3D Modeler: Bogdan Mihajlovic
3D Animator: Jordan Blit
Lead Lighter: Tom Bardwell
3D Lighter: Veronica Skogberg
2D Designer: Hili Tsarfati
Flame Compositor: Micky Gorenstein
Editor: Catherine Benedek
Producer: Cara Buckley
Executive Producer/COO: Camille Geier
Managing Director: Rick Wagonheim

Telecine: Crosspoint
Colorist: Eric Anolin