Taco Bell: Grandpa Goes Wild 2013 :53 (U.S.A.)
From the youtube description:
"An 87-year old with an appetite for adventure joyrides through a football field on a souped-up, high-speed mobility scooter. And he's got something even wilder up his old-man sleeve for Game Day."
On a positive note, this effort from Deutsch doesn't feel like a Taco Bell spot. It was shot beautifully and the legal line "Do not do this," is pretty funny.
On the other hand, I can't exactly say why i'm not enamored with this. Is it because it's for Taco Bell? Is it because I have seen the ageist "old person acts young," a lot? Is it because Grandpa seems like a dick? Is it because the title "Grandpa goes wild," seems like a very obvious attempt to make something go viral? is it because there's already a "grandpa gone wild," video that is, well, a bit different? Is it because very few teaser campaigns ever live up to their reveal?
Is it all of the above? I don't know.
Either way, it's going in the meh pile.
Agency: Deutsch
Client: Taco Bell
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comments
- In actual fact amazing
10 min ago - What is the name of the song
2 days 6 hours ago - With this card, they're
2 days 11 hours ago - Haha as well as "Why is it?"
2 days 18 hours ago - This was all so much better
2 days 22 hours ago - This wasn't an Abercrombie
3 days 15 hours ago - This just makes me like
3 days 16 hours ago - Ha haha, the way he snogs the
3 days 21 hours ago - Speaking of cereal&feels,
3 days 22 hours ago - Fair enough. You're not a
4 days 14 hours ago


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