Our friends at Biscuit sent over this ad directed by Steve Rogers for BMF, Australia. Some of the looks Lionel gives the camera through the fridge are pretty darn spot on. Plus, who wouldn't love to find Lionel in their fridge playing a bit of music and pouring them a pint? Although if you do think you actually see Mr. Ritchie in your fridge, maybe you should stop drinking.

Director: Steve Rogers
Production Company: Biscuit
Agency: BMF, Sydney, Australia
Creative Director: Justin Ruben
Art Director: Alex Booker
Copywriter: Philip Sicklinger
Agency producer: Jenny Lee-Archer
Post: The Editors
Editor: Bernard Garry


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