WHat do you do when everyone in the country is talking about the Iranian threat, and none worry about the commons cold? Use a bit of punny humor to make Alrin synonymous with the Alrinian threat, ie a nose clogged full of bad snot.

Credits for TEVA- Alrin – Café + Taxi

Ad agency: ACW Grey Tel Aviv

Executive Creative Director: Tal Riven

Creative Director: Idan Regev

Copywriter: Kobi Cohen

Art Director: Karin Gross

Client Manager: Anat Leventon

Supervisor: Hila Amrani

Account Manager: Shay Sharbaf

Planning Manager: Nir Duer

Planning: Sagi Iskovich

Production Manager: Meital Tzoref

Producer: Nurit Rimon

Illustration: Gal Shkedi

Animation Directors: Gal Shkedi & Itamar Barak

Production company and post house: Snowball

Post Production Producer: Michal Forti

Commercials: 
Country: 

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.