Client: Procter & Gamble
Advertising Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs/Leo Premutico
Creative Director: Audrey Huffenreuter
Copywriters: Peter Albores/Nathan Frank
Art Director: Dan Lucey
Agency Producer: Dani Stoller
Production Company: DAB HAND Media, New York
Producers: Luke Beauchamp/Ira Brooks
Director: Calle Astrand
Director of Photography: Martin Tedin
Editing Facility: Whitehouse


Comments (12)

  • Plywood's picture

    Not a new spot, but GOLD, GOLD, GOLD.
    Brilliant idea, insight, execution, casting - everything is perfect.

    Feb 04, 2008
  • Dabitch's picture

    Genious! Also, I swear that stain speaks Swedish at some point. Probably just me ears messing with me - though the director is swedish so maaaybe....

    Feb 04, 2008
  • Neo's picture

    Fantastic ad and deserving the superbowl spot. Why can't hey just create a new ad for the bowl this good, I wonder? Congrats to the creatives & agency, well done.

    Feb 04, 2008
  • Andreas-Udd's picture

    This is great,and it does sound like there's some Swedish thrown in there. "Personer, övers, fyra...".

    Feb 06, 2008
  • aby90's picture

    How distracting a stain can really be!

    Feb 07, 2008
  • aby90's picture

    Good audio to fit the bill!

    Feb 07, 2008
  • Neaner's picture

    This only got a 4.4 rating? It's fucking fantastic!

    Apr 15, 2008
  • Dabitch's picture

    Adland posse is a really tough crowd youknow. ;)

    Jan 30, 2009

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