Bouffant's Jeana Theron directs the video for SA pop-sensation Toya Delazy's latest single "Heart". There's an ocean and a heart fishing for love, and dancing braids.

Clearly a labour of love for Jeana, her background in Fine Arts shines through in this cute video which was conceptualised and planned to painstaking detail by the director herself.

It's quite a bit "Sorry I'm late, the full size stop motion animation technique that is. This technique was also seen in ads for Tunisas and even Target joined in. So while the animation style is fascinating, it's not very new, which leaves only the story and execution to be fresh.

Directed by Jeana Theron
Client / Product:

Title: Toya De Lazy - Heart

Length: 3 mins and 45 sec.

Country of Origin: South Africa

Production Information:

Production Company: Bouffant

Director: Bouffant

Producer: Bryony Webster

Director of Photography: Rob Wilson

Production Art Director: Adi Koen

Post-Production Info:

Editor & Company: Tessa Ford Post - Tessa Ford

Visual Effects Company: Refinery

Music Company/Composer/Sound: Toya De Lazy

Post-Production Online: Refinery

Colourist: Terry Simpson

Editor: Nick Young

Post-Production Offline: Tessa Ford


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.