So many things happen in a Camry. Babies are born but apparently not made in there.

Every Camry has a story. And every story has an Effect. What's yours?

This is beautiful. An insight of "everyone has one" made emotional, so "everyone loves one".

Agency: Saatchi & Saatchi LA
Creative Role: Concept, Copy & Creative Direction
Executive Creative Director: Chris Adams, Margaret Keene
Creative Director: Andre Le Masurier
ACD / Copywriter: Matthew Curry
ACD / Art Director: Brad Burke
Art Director: Ricardo Yosy, Erek Vinluan
Designer: Jeremy Little
Copywriters: Jeff Nieberding, Chelsea Dubois, Alex Solarte, Jonathan Pelleg, Matty Poitras
Creative Technology Director: Chris Kief
Director User Experience: Shaun Rance
User Experience Designer: Emily Smith

Development & Digital Production: Resn
Executive Producer: Jonathan Hawke
Producer: Mark Wordsworth
Art Director: Franc Cheetham

3D Production: Qube Konstrukt
Creative Director: Adam Gardiner
Office Manger: Frank Franzese
Art Director: Janine Wurfel


Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Wow, great spot!

    Feb 06, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.