A young man is fascinated by simple electricity, while a woman happily laughs at a toilet that can flush. What's going on?

It's just a new ad to tie in with "Triss" scratch lottery and their old tagline: "Suddenly.. it happens."

Flashback to 37 minutes earlier. The same couple enter a dreary dump, complete with electricity problems, leaky roof .. and a chicken. "It's Good. It's ok" the man says, telling his girlfriend "We're not going to spend all day in the hotel anyway." She nods. *bing* The phone interrupts: "Aaw, how sweet, mom sent me a Triss scratch lottery ticket"

Nice way to show the smartphone version of the lottery, guys. But if you can afford roaming costs in Thailand, you can afford a hotel. ;)

Client. Svenska Spel / Triss lotto

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.