Considering everyone I know is interested in buying a home right now, this spot has no shortage of human truths. It's a twenty-four hour a day ritual. The couple is cast well, although I can't quite figure out why the guy makes a painful noise while getting a pedicure at the end.

Either way, this spot for Trulia demonstrates its purpose in helping you during that oh-co-crucial time of house hunting. And at least the mobile devices are integrated nicely into the story so it doesn't seem gratuitous that they switch from phone to tablet. I do long for the moment when we can all assume an app works across all devices so we can dispense with that part of the story telling. Then again I long for car ads in which we don't see the car on a windy road. You may say I'm a dreamer, but I'm not the only one.

Agency: FCB San Francisco
Group Creative Director: Julie Scelzo
Group Creative Director/Copy Writer: Jason Elm
Associate Creative Director/Art Director: Scott Drey
Associate Creative Director/Copy Writer: Matthew Stafford
Head of Production/Producer: Jon Drawbaugh
Director Business Affairs: Linda Casson
Group Managing Director: Heidi Arkinstall
Management Supervisor: Erin Morgan
Production Company: Smuggler
Director: Randy Krallman
DP: Justin Brown
Executive Producer: Patrick Milling Smith/Brian Carmody
COO: Lisa Rich
Head of Production: Andrew Colon
Bidding Producer: Shannon Jones
Line Producer: Brian Etting
Editorial: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Patrick O’Leary
Executive Producer: Jane Hutchins
Color Grading: Moving Picture Company
Colorist: Mark Gethin
Compositing/Conform: Serious Electronics
Artist: Jon Howard
Original Music: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo

Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Emily Rickard
Production Coordinator: Kaitlyn Mahoney
Associate Creative Director: Jenny Ko
Design: Kenesha Sneed, Susan Yung, Gunnar Pettersson, Xoana Herrera
CG Supervisor: Doug Wilkinson
CG Team: Alex Dingfelder, John Niehuss
Animation: Journey Moses, Nick Petley
Final Mix: Therapy Studios
Mixer: Jeff Fuller
Producer: Christie Price


Comments (1)

  • Dabitch's picture

    What's the deal with the painful pedicure?

    Mar 18, 2014

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.