This is quite interesting, there's jobs and theres people who need jobs, but there's not enough people with skills for these jobs.

University of Phoenix’s Breaking it Down TV campaign

“Resource/Skyscraper/Parking Lot”

Chief Creative Officer: Pete Favat

Creative Directors: Jose Luiz Martinez and Erik Enberg

Art Director: Jose Luiz Martinez

Copywriter: Erik Enberg

Producer: William Near

Assistant Producer: Whitney Bogosian

Business Affairs: Kim Stevens

Strategy: Amber Finlay and Gabrielle Rossetti

Marketing Producers: Jon Hedlund and Maura Mattoon

Production Company: RSA

Production Company Executive Producer: Tracie Norfleet

Production Company Line Producer: David Mitchell

Director: Pekka Hara

Cinematographer: Claudio Miranda

Editorial Company: Lost Planet

Editors: Hank Corwin, Patrick Fabbrini and Charlie Johnston

Colorist: Mark Gethin

Sound Designer: Hank Corwin, Charlie Johnston and Rex Recker

Music Recording Artist: Air “Tropical Disease” (Skyscraper), Lana Del Rey “Bluejeans” (Parking Lot) Pivot/Amsterdam (Resource)

Sound Engineer: Rex Recker

Visual Effects: MPC

Visual Effects Supervisors: Paul O’Shea and Vicky Osborn

Visual Effects Executive Producer: Justin Brukman

Visual Effects Producer: John Skeffington


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.