Imagine if you actually studied something from day one prepared you for your career? Well, that would be amazing. Except, I didn't know what I wanted to be when I was a kid, and I suspect most kids don't, especially if they're creatively inclined.

Client: University of Phoenix
Agency: Arnold Worldwide
Executive Creative Directors: Wade Devers and Pete Johnson
Group Creative Directors: Jose Luis Martinez & David Register
ACD/Art Director: Sara Goldsmith
Copywriter: Melanie Simonich
Producer: William Near
Assistant Producer: Lauren Landry
Business Affairs: Kim Stevens
Planner: Karin Wood
Marketing: Jon Hedlund, Matt Allen and Maura Mattoon
Production Company: Anonymous Content
Director: Christian Bevilacqua
Production Company Sr. Executive Producer: Jeff Baron
Production Company Line Producer: Paul Ure
Cinematographer: Chung Hoon Chung
Editing Company: TenThree
Editor: Al Sinclair
Sound Design: Al Sinclair, Christian Bevilacqua, Rex Recker
Music: Pivot
VFX: The Moving Picture Company


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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.