Virgin Mobile Australia's most successful campaign - Hi I'm Doug Pitt
Virgin Mobile Australia's, Fair Go Bro campaign is a big hit.
The campaign, developed by One Green Bean and Havas Worldwide Sydney dropped in July. Starring none other than Brad Pitt's brother Doug. It's silly and a long way to go for a ham sammy, especially considering we're talking about Virgin Mobile here (as opposed to Virginn Airlines) but hey, it apparently worked. It had 1.3 million views in the first week with "no media support," according to the press release. Earned media out the wazoo, millions of Ozzies talking about it, etc.
Bravo, Virgin. You borrowed interest via the borrowed interest's brother, thereby saving millions of bucks in the interim. No doubt Doug exercised years of sibling resentment by becoming a star (albeit no doubt a temporary one) in Australia.
Still. Considering his more famous brother's latest carptacular ad for Chanel, I would argue you're the better commercial actor.
Fair Go Bro campaign agency credits:
Concept Creation: One Green Bean & Havas Worldwide Sydney
ATL: Havas Worldwide Sydney
PR: One Green Bean
Social Media: One Green Bean
Digital Design & Development: Future Büro
TV Production: The Glue Society, Matt Devine
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