Viva and Mike Rowe says break the rules to your paper towels usage. And go ahead and clean the oven. There's a fine line between "laid back," and disinterested. Mike Rowe is walkin' that line here.

Client: VIVA
Product: Paper Towels
Director: David Gelb
Production Co: Nonfiction
Year: 2013
AGENCY:
Ad Agency: TRIS3CT
SAD: Sarah Ingram
SCW: Michelle Horne
CD: Craig Miller
VP GCD: Mel Routhier
CCO: Paul Kuzma
VP Executive Producer: Tyler Jay
CREW:
Audio Post: Another Country
Music House: Hum Music
Editor: Carl Schumacher @ Cutters
VFX: Sol Design
Line Producer: Jim Shippee

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.