The winning idea for Volkswagen fun theory award was submitted by Kevin Richardson, USA. His idea: a speed camera lottery - follow the speed limit and have a chance of winning some dosh. Hey, fun!

Ad Agency ; DDB Stockholm
Creative lead: Andreas Dahlquist

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.