Much like later IKEA ads, VW sold itself on extensive testing of the car, to see that all parts were able to withstand thousands upon thousands of door slams, seat-sittings and suspension squeaks.

Ad agency: DDB

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.