"People need to lighten up a little bit" is the punchline of this ad, where cops are fighting the serious seriousness by doling out seriously tasty Wall's ice-cream. One woman laughs her head off, one young girl cries, because you know getting pulled over by the cops is usually for a ticket, not a treat. Is this how California police force are trying to raise funds these days? Starring in ads? A bold move, I must say and it's leaving the audience divided 50-50 whether this is really funny or a gross abuse of power.

Can we put a moratorium on these hidden camera pranks for a bit now? It feels as if we've mined the entire Hidden Camera show and then some.

Client: Wall's

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.