Mathias Lachal added a little extra to the Wassup Budweiser ad of 2000 which spread the über annoying habit of people saying "Wassup!" all the time, too many times. But with Mathias extra layers on top, Wassup is now wusawesome.

Creative: Mathias Lachal

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.