Mathias Lachal added a little extra to the Wassup Budweiser ad of 2000 which spread the über annoying habit of people saying "Wassup!" all the time, too many times. But with Mathias extra layers on top, Wassup is now wusawesome.
Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.