.wear - apparel, fashion & bling (ads)

Puma "Dance Dictionary" (2013) 2:45 (U.K.)

Puma Fragrances teams up with a bunch of freestylers including PacMan, Storyboard and King Charles, to bring you the Dance Dictionary.

I thought you'd be able to write your own sentence and see if they could translate it-- they should do that as a live activation so it's more participatory beyond just clicking and watching.

The words and sentences have already been chosen and some of them extremely obvious. For instance, the word "heart" is translated by a dancer by making a beating heart shape with their hands.

It's about as fulfilling as watching someone else play Pictionary. But I'm sure the teen crowd will love it.

JCPenny "It's No Secret" (2013) :30 (U.S.A.)

"It's no secret we don't know what we're doing. Will you forgive us? Please? Please come back. Please? We don't want to sound desperate but we're sorry. Have we said we're sorry enough? I mean we spent a butt load of money on the Apple guy and he totally screwed up by essentially getting rid of sales, and forgoing our target in favor of the young folks and you totally hated that. So we fired him.

Kmart - Ship my pants - (2013) :30 (USA)

dabitch's picture
Posted by dabitch on 13. April 2013 - 21:17

I can ship my pants? Right here? I just shipped my drawers.

Group hug!

Stussy Baked by FreshCotton - 322 EL Camino - (2013) 3:14 (The Netherlands)

Chef Misha bakes veal in a Salvia Divinorum Crut with Magic Truffels and Marijuana, and I'm pretty sure I got a contact high from watching this because I am suddenly very hungry.

Carhartt - Force -(2013) :60 (United States)

trust's picture
Posted by trust on 2. April 2013 - 16:19

Rock Paper Scissors editor Biff Butler recently teamed with Anomaly and @radical.media to deliver an aggressive, thoroughly red-blooded spot for Carhartt. The result is “Force,” a :30 that pairs the famously indestructable workwear brand with rough-and-tumble scenes of American labor. The new work finds Butler teaming with Director Derek Cianfrance (Blue Valentine, The Place Beyond the Pines) for a second time, having previously collaborated on a taut and quietly suspensful spot for Dick’s Sporting Goods.

Nike SB Eric Koston 2 - The Legend Grows - (2013) (USA)

The Koston shoe line, which is "inspired by pro-skateboarder Eric Koston" according to the release has this ad on air from march 22nd. Inspired by? What does that mean? Is that a PR way of saying "we thought he was cool so we licensed his name"? Never mind, in the ad we get to see what Eric Koston can do, as his legend grows to a tall tale as told by Tiger Woods, Olympic Gold Medalist Alyson Felix and The Cleveland Cavalier’s Kyrie Irving, among others. Eric escapes security, their tazers, a crazy dog, and even a hurricane - my only beef would be that the rain is mentioned long after it's actually first seen which makes me want to yell "CONTINUITY!"

Nike SB used Kirshenbaum Bond Senecal + Partners (kbs+) for their skateboarding ads.

American Eagle Outfitters - Ratchet Skinny Jeans - (2013) :30 (USA)

American Eagle Outfitters have come up with Skinny Skinny jeans as a response to all you hipsters who want your jeans so skinny, your booty pops, your camel-toe announces itself, and your knobbly knees stand out in all their glory. Check the site and these jeans come in two colors, "Indigo" and "Bright Light". They also come... in a can. Yes it's a joke, people. Hardy har har, and unlike the fast spreading Indian misogynist Ford ad , this prank was on purpose.

Max Shoes: Stunning Collection.

Jung von Matt/Limmat made these print ads for Swiss Shoemaker Max.

Adidas Originals "Unite All Originals" (2013) 1:40 (Canada)

At first I was all "Jiminy Cricket, not another fucking hipster spot for Originals." And then I was all "Blargh, a song made from sound effects? And with a DJ? I mean the technique is twelve years old now at least. Not to mention the fact that Nike did it, too.

Herbal Essences - "Say Yes Again" - (2013) - :30 (USA)

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of "The X Factor" entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom—much to the surprise of fellow passengers.

White House Black Market - Workkit / The heart of work wear - (2013)

dabitch's picture
Posted by dabitch on 27. February 2013 - 3:24

Coco Rocha demonstrates that she knows all her angles and can look fantastic in anything, with a wink in this ad shot by Ellen von Unwerth under the creative direction of Ucef Hanjani at ceft and company

Vans - Vans Street Parade - (2013) :80 (United States)

trust's picture
Posted by trust on 13. February 2013 - 21:41

It’s no secret that Vans is one of the most vibrant brands of the past 40 years, so when they launched their recent “Off the Wall” campaign, they hooked up with F360 CDs/Directors Ross Harris and Joel Fox for an equally off the wall concept. Drawing on a diverse Vans fan base, the two creative directors helped develop a fresh and totally immersive brand experience with F360 ultimately producing and filming a full parade. The end result features a rowdy procession of skaters, bikers, bands, and floats emphasizing the unique voice and spirit of the well-known shoe brand.

Viva Vena "Fashion Film" (2013) 2:00 (U.S.A.)

kidsleepy's picture
Posted by kidsleepy on 7. February 2013 - 21:10

Viva Vena gets all kinda of meta funny on their film mocking Generation Instagram. Starring Lizzy Caplan this has so much snarky eye candy in it. From the "vintage paperback," to calling it a 'fashion film."

This nails every cliche of hipsterdom and pretentiousness right down to the ukelele, including the overly long length.

The overlong long length was intentional. Right, guys? Right?

Calvin Klein - Concept - (2013) - 0:30 - (USA)

Aired in second quarter and postgame. Features Matthew Terry.

Gildan- 'Getaway' - (2013) :30 (USA)

Gildan. Every one-night-standing-out-skipping-drunk-and-of-low-moral-standard thread counts. Plus it smells like stale ale and STD's.

3rd quarter.

Sketchers - Man vs. Cheetah (2013) :30 (USA)

Aired in 2nd Quarter, just before the two minute warning before halftime.

Limonada Reserva - CCTV robbers star in january sale ad

Last month, Reserva shop was broken into. This month, the thieves are starring in a CCTV ad for the very same shop. Not only is the shop getting a lot of press attention, the shoplifting fashion-addicts might even be caught. Clever.

Supers say:

"It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off."
"Jeans, Bermudas, polo shirts, tops."
"Hurry! Why are people doing such crazy stuff for Reserva?"

Demand Le Slip Français! (2013) :30 (France)

dabitch's picture
Posted by dabitch on 22. January 2013 - 3:34

The Slip Français' products are entirely designed and manufactured in France, with a product range based aroundthe iconic "slip", that is high quality underpants for men and women. Now, while we might have seen the perfectly executed Mad Men era of retro-styling before, this brings a bit of that je ne c'est quois the French are so famous for to it, as our product demonstrating lady also introduces us, and the product, to eggs and a hammer. All the while wearing a slightly mischievous smile. The end results would be Dali's breakfast.

Burberry Spring Summer 2013 - Romeo Beckham / Another Love (2012)

Burberry chief creative officer Christopher Bailey picked Romeo Beckham to star alongside Edie Campbell and Charlie France in the new global advertising campaign. Romeo might have the goblin teeth of a ten year old who hasn't quite grown into his face yet, but Bailey says he was a joy to work with and he 'stole the show'. Which is the real reason they've cast a ten year old in the ad, to get a ride on the name of Beckham. Lets face it, he ain't no Felix Howard kissing Madonna.

Harvey Nichols - The Dress - (2012) :90 (UK)

At the holiday party two ladies discover that they are wearing the same dress. Bring out the laser shooting eyes and a fight worthy of any proper sci-fi! Then at the end.. a hashtag? #Samedress? REALLY?

Oh for the love of Gillard can we please stop it with the #hashtag at the #end of #advertisements now? Hashtags are like footprints in sand, they will soon be run over by waves of spam, don't waste your adspace on something I can not click and that just ruins a perfectly good ad. Twitter hashtags are the "AOL KEYWORD" of the tens. Stop it. Just stop it.

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